Google Analytics GA4 plugin

Visit our website to see the data that you can access if you use this plugin to add the data source to SquaredUp:

Google Analytics

How to add a Google Analytics GA4 data source

There are two Google Analytics data sources, this article covers the v4 version which is most frequently referred to as GA4. Users are being forced from UA to the newer GA4 with UA being end-of-life mid-2023.

See Google Analytics UA plugin

Prerequisites

In the GCP console select your project and check that the following are enabled:

• Google Analytics Data API

• Google Analytics Admin API are enabled

GCP Service Account Configuration

1. Create a new Service Account, or edit an existing account.

   See GCP - Creating and managing service accounts

2. Ensure the account has the role Viewer by adding the role Basic > Viewer.

   See GCP - Grant a single role

3. Create a new key for the Service Account using the key type JSON. Download the JSON file as you will need to copy information from this JSON file when adding the data source next.

   See GCP - Creating service account keys

   Make sure to store the key file securely, because it can be used to authenticate as your service account.

Add a Google Analytics data source to SquaredUp

1. In SquaredUp browse to Data Sources > Add data source and search for the data source. Alternatively, browse to Settings > Data Sources > Add data source.

2. Open the JSON file that you downloaded when creating the key.

3. Copy and paste the clientEmailfrom the JSON file into the data source form.

4. Copy and paste the private_key from the JSON file into the data source form (everything between the quotes).

5. Optionally, select whether you would like to restrict access to this data source instance. By default, restricted access is set to off.

   Restrict access to this data source?

   The term data source here really means data source instance. For example, a user may configure two instances of the AWS data source, one for their development environment and one for production. In that case, each data source instance has its own access control settings.

   By default, Restrict access to this data source? is set to off. The data source can be viewed, edited and administered by anyone. If you would like to control who has access to this data source, switch Restrict access to this data source? to on.

   Use the Restrict access to this data source? dropdown to control who has access to the workspace:

   • By default, the user setting the permissions for the data source will be given Full Control and the Everyone group will be given Link to workspace permissions.

   • Tailor access to the data source, as required, by selecting individual users or user groups from the dropdown and giving them Link to workspace or Full Control permissions.

   • If the user is not available from the dropdown, you are able to invite them to the data source by typing in their email address and then clicking Add. The new user will then receive an email inviting them to create an account on SquaredUp. Once the account has been created, they will gain access to the tenant.

   • At least one user or group must be given Full Control.

   • Admin users can edit the configuration, modify the Access Control List (ACL) and delete the data source, regardless of the ACL chosen.

   Data source access levels

   Access Level:

   Link to workspace	User can link the data source to any workspace they have at least Editor permissions for. Data from the data source can then be viewed by anyone with any access to the workspace. User can share the data source data with anyone they want. User cannot configure the data source in any way, or delete it.
   Full Control	User can change the data source configuration, ACL, and delete the data source.

   See Access control for more information.

6. Click Save.

Using the Google Analytics GA4 data streams

Creating data streams

What is a configurable data stream?

A configurable data stream allows you to easily create new data streams specific to your needs, by entering information into a form, such as metric names or queries. Configurable data streams have a cog icon next to their name in the tile editor.

Any data stream you create can be edited by clicking the edit button (pencil) next to it in the tile editor, and also from Settings > Advanced > Data Streams.

The data source will index the Google Analytics accounts and the properties which belong to them.

The GA4 Query Explorer can be helpful for looking up metrics and dimensions.

Metric Query (GA4)

This configurable data stream accepts one or more metrics (e.g. activeUsers) and returns that metric for the scoped property in a graphable format.

Optionally, a single dimension (e.g. browser) returns the data grouped by the dimension for the scoped property. Using these two examples would give you website users per browser.

Report Query (GA4)

This is the least constrictive configurable data stream. It accepts JSON request format found at the bottom of the GA4 Query Explorer page, and will return data as a table.